The Crypto Hustle:
Build fast. Exit fast. Get to the dream faster 🚀🎤🎬

by Rime Salmi & fractl Media

The Vision
Crypto Hustle is a 12-episode scripted reality series that chronicles a female founder's ambitious journey to scale her startup to a $10M valuation in six months, all to fund her ultimate dream: producing a groundbreaking musical TV series showcasing first gen immigrants in the west.
Tagline: Build fast. Exit fast. Get to the dream faster.
Mission: To showcase the hustle, creativity, and resilience inherent in startup life, breaking stereotypes and amplifying diverse voices in tech and entertainment.
The Trailer
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The Show's Essence
TV Dreams
A passionate entrepreneur with a bold mission: turning crypto millions into her dream musical TV series.
High-Stakes Hustle
Racing against time to hit $10M in six months, balancing business savvy, market volatility with artistic vision.
Art Meets Business
Where building in the crypto space becomes the unexpected path to television production freedom.
Project Summary
Format 📺
  • episodic, scripted reality (docu-series)
  • 12 episodes
  • run time: 15-20 minutes
  • genre: dramedy (drama/comedy)
  • Kardashians meets Shark Tank
Filming Schedule & Locations 📽️
  • August 2025 to February 2026
  • 📍 10+ cities worldwide
  • major crypto & fintech conferences
  • Start: Tokyo, Japan, August 2025
  • End: TBD - February 2026
Distribution 📢
  • Youtube (full episodes)
  • Tikok, Instagram, Linkedin & Youtube for short form daily content (behind the scenes and supporting stories)
Release
Schedule 📆
  • 1 episode every 2 weeks, as the show is being filmed.
  • Pilot release: September 2, 2025.
  • Episode 1: September 16, 2025
🎬 Shooting Roadmap 2025 🎬
1
August
  • Coinfest - Bali, Indonesia 🇮🇩
  • WebX 2025 - Tokyo, Japan 🇯🇵
2
September
  • Korea Blockchain Week - Seoul, South Korea 🇰🇷
3
October
  • Token2049 - Singapore
  • Tech Week - San Francisco, USA 🇺🇸
4
November
  • 🎶Songwriting camp🎤-Marrakech, Morocco 🇲🇦
  • DevConnect - Buenos Aires, Argentina 🇦🇷
5
December
  • Binance Blockchain week, Dubai, UAE 🇦🇪
  • Solana Breakpoint 2025 - Abu Dhabi, UAE 🇦🇪
6
January
  • World Economic Forum, Davos, Switzerland 🇨🇭
7
February
  • Consensus, Hong Kong 🇭🇰
  • Eth Denver, Denver, USA 🇺🇸
Why This Show, Why Now?
Real-Time Relevance
With the crypto market re-gaining mass attention, following an entrepreneur navigating the nebulous world of crypto is sure to captivate the new wave of 'normies' drawn the space.
Inspiring diversity 🌸
Led by a multicultural female founder in a traditionally male-dominated industry, this series offers a unique and underrepresented perspective.

Can girl with the pink hair really make it happen?
Universal Dream
The relatable pursuit of building financial success to fund one's true passions.

This series tells the authentic story of the pursuit a fulfilling life, one where no ambition is too big.
Market Opportunity
Crypto Curious ('normies' 🤓)
400M globally; 200M active on YouTube
+
➡️ new wave of viewers brought in by the bull market in full effect
Entrepreneurship fans
300M entrepreneurs worldwide, seeking relatable, high-stakes narratives
+
entrepreneurship fans
➡️ those who follow the likes of Alex Hormozi, Gary Vee, CEO Diary etc.
Reality TV Fans
50M+, appreciate dramatic, character-driven storytelling

➡️ consumers of shows like 'Keeping up with the Kardashians', 'Selling Sunset', 'Dragon's Den'
Primary Audience: Millennials & Gen Z (crypto-savvy and purpose-driven)
Why it will work 😎

1. TIMING 🔥 🚀

''Time in the market beats timing the market'' -Kenneth FishcerThe crypto Hustle combines both. Time in the market (entertainment industry and crypto space experience of the team) + IMPECCABLE timing.With the crypto markets heating up again, BTC over 100K, institutional adoption, the election of a crypto-favorable Trump administration…. retail is flocking back into crypto looking for alpha and a peak behind the scenes of this sometimes obscure, often confusing space… The crypt Hustle will answer some of those questions, showing what it's like ot build a company in this chaotic space. This series NAILS the timing and is ripe for the moon 🚀

2. Built-In Audience 👥

Art x Crypto x Reality TvAppeals to crypto curious 'normies', entrepreneurs, and creatives, women looking for an example of grit and leadership, with cross-cultural and cross-industry resonance.This show is an extension of Rime's experience building communities on and offline, as an artist, and as a deal flow super-connector.

3. Unique emotional Arc 🤩 🥹

The hero's journey. Girl with the pink hair taking on a feat beyond her experience for a chance at her most cherished dreams. Balances the adrenaline of business growth with the heart of chasing a creative dream, offering a compelling dual narrative with a deeply human story.

4. Powerful Representation ✊🏽

Led by a multicultural female founder in a traditionally male-dominated industry, this series offers a unique and underrepresented perspective. It highlights the underrepresented voices in both the crypto and entertainment industries, creating a resonant and uniquely inspiring story.

5. Fast-Paced Drama. in real time 😯

A seemlingly impossible goal. A market that can and does shift every day. The last big crypto cycle before mass adoption, the last chance for a win big enough to lead to creative freedom 🥵The audience gets to follow in real time the impacts of the crypto cycle on a real business operating in the space. The real time component also opens the door to a range of audience engagement opportunities➡️ Urgency and cliffhangers, keeping viewers engaged and invested 👀

6. reallly reaaaaaallly cool founder 🤯

*self-proclaimed and self explanatory*

Projected Impact Metrics
$20M+
Lead Generation ROI
From online exposure + cross-promotion at live events
1M+
Views Per Episode
Reach across YouTube, social platforms and more
20,000+
IRL Community Connections
Founders, VCs, and crypto enthusiasts engaged
Meet The Producer & Series Lead: Rime (like 'dream')🙋🏼‍♀️

💥 Artist first, business second.

Born in Morocco and raised in Montreal, Canada, Rime is a singer-songwriter and actress whose music is full of the energy she exudes, rich with influences from her Moroccan origins, and drums from the soul of Africa. Rime mends with her music, and now her screenwriting, the challenges of being torn between two identities: her traditional Moroccan heritage and her Canadian upbringing. She is making the art she wishes she had found when she was looking for her identity as a teenager. Telling the stories she wishes she would've heard and seen, that would've made her feel like she belonged, somewhere between cultures, somewhere where she now knows, she is far from being alone.

💥 Visionary Entrepreneur

Rime is a serial entrepreneur, having ranked as a top commercial real estate agent in Canada, concurrently founding her own record record label after leaving a terrible record deal (she failed at her own record label thing because of wearing too many hats, but that's not the point here). She began trading crypto in 2019, and did so very successfully until the market turned and made her a liquidity provider 🥲 (sooo she failed at that too, but that's reeeeally not the point here)She then used her experience working with thousands of influencers in the entertainment industry to start an influencer marketing agency in web3. Agency that then morphed into a fractional CMO firm to more recently capitalize on a market opportunity and pivot into an international investor events network: fractl. The point is. Rime has been able to bring diverse perspectives to traditionally homogeneous spaces in both business and entertainment. And every failure has been a redirection leading to this project. Where everything she has ACTUALLY succeeded at along this journey, is brought together, beautifully. finally.No challenge is too big for this ambitious artist, who is not afraid to fall, get up, pivot and build bigger 😎

🎬 Entertainment Industry Expertise

Gold selling recording artist in Canada winner of acting award 'Canadian Monologue Slam Champion' 10M+ view on music videos producer of 10+ music videos and short films producer of 2 international tours with 20+ dates creator of marketing campaigns with 1000+ influencers

📈 Crypto & Web3 Pioneer

A seasoned crypto trader and accidental founder of an international investor network in the Web3 space. 6+ years in the crypto space 2.5 years as a prolific crypto trader (it was just the market 🤣) fractional CMO of KOII Network a dePIN and AI project no1 selling music NFT project founder of fractl, a leading investor events & lead generation agency in the Web3 space.

📢 Influential Leader

Community Builder Super-connector between art, technology, and business worlds with proven track record. Community of 100K+ on social media IRL community of 12,000+ founders, investors, LPs and key opinion leaders (KOLs) Speaker at major crypto & business events: Bali - Bali NFT WeekToronto - Crypto Babes ClubLos Angeles - Wealth TourLos Angeles - Diamond RoomMiami - Web3 Women SummitToronto - Northern Power SummitToronto - Eth Women

Sponsorship Opportunities
Big Protocol Energy

Other Sponsorship Tiers

other types of placement (by request):
Rime or the teams's favourite x (trading platform, software, candy, restaurant, phone, computer, car, airline, make-up brand, clothing brand, etc. the possibilities are endless and everybody got a price! 😝)
Visual Placement 📺
  • Your product or logo is prominently displayed on screen without direct interaction or mention by characters.
Verbal Placement 🗣️
  • Characters mention your product by name or reference it within the dialogue.
Integrated Placement ⿴
  • your product becomes a key part of the story or action, seamlessly integrated into the plot. Example: The DeLorean in Back to the Future serves as the time machine and is central to the storyline.
Usage Placement 🤳🏽
  • Characters actively use your product as part of their actions in the scene. Example: James Bond driving an Aston Martin or using an Omega watch. in this case, fractl Rime actively uses your product in their day to day activities.
Subliminal Placement 👀
  • A less obvious form of placement where the product or brand is subtly included in the scene.
  • Example: A character reading a book with a specific publisher's logo visible but not highlighted etc…
Parodic Placement
  • A satirical or humorous representation of your brand or product, for comedic effect. let's have fun with this 😁
  • etc…
let's make history together 🥰
🚀 Be a part of the Crypto Hustle… THE BIGGEST subtle MARKETING CAMPAIGN OF THIS BULL RUN ha
👋 Contact: Rime Salmi 📩 calendly