The Crypto Hustle
Build fast. Exit fast. Get to the dream faster 🚀🎤🎬
by fractl media
The Vision
Crypto Hustle is a 12-episode scripted reality series that chronicles a female founder's ambitious journey to scale her startup to a $10M exit in six months, all to fund her ultimate dream: producing a groundbreaking musical TV series showcasing first gen immigrants in the west.
Tagline: Build fast. Exit fast. Get to the dream faster.
Mission: To showcase the hustle, creativity, and resilience inherent in startup life, breaking stereotypes and amplifying diverse voices in tech and entertainment.
The Trailer
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Why this show, why now?
Real-Time Relevance
With the crypto market re-gaining mass attention, following an entrepreneur navigating the nebulous world of crypto is sure to captivate the new wave of 'normies' drawn the space.
Inspiring diversity 🌸
Led by a multicultural female founder in a traditionally male-dominated industry, this series offers a unique and underrepresented perspective.

Can girl with the pink hair really make it happen?
Universal Dream
The relatable pursuit of building financial success to fund one's true passions.

This series tells the authentic story of the pursuit a fulfilling life, one where no ambition is too big.
Project Summary
Format 📺
  • episodic, scripted reality (docu-series)
  • 12 episodes
  • run time: 10-15 minutes
  • genre: dramedy (drama/comedy)
  • Kardashians meets Shark Tank
Filming Schedule & Locations 📽️
  • January 2026 to June 2026
  • 📍 10+ cities worldwide
  • major crypto & fintech conferences
  • Start: Dubai, january 2026
  • End: TBD - June 2026
Distribution 📢
  • Youtube (full episodes)
  • Tikok, Instagram, Linkedin & Youtube for short form daily content (behind the scenes and supporting stories)
Release
Schedule 📆
  • 1 episode every 2 weeks, as the show is being filmed.
  • Pilot release: January 21, 2026.
🎬 Filming Roadmap 2026🎬
1
January
  • World Economic Forum, Davos, Switzerland 🇨🇭
  • Satoshi Roundtable, Dubai, UAE 🇦🇪
  • 🎤 Artist feature: EU
2
February
  • Consensus, Hong Kong 🇭🇰
  • Eth Denver, Denver, USA 🇺🇸
  • 🎤Artist feature: Asia
3
March
  • VCs & LPs fractl private event, San Francisco, USA 🇺🇸
  • EthCC Cannes, France 🇫🇷
  • 🎤 Artist feature: Los Angeles, USA 🇺🇸
4
April
  • Gitex Africa-Marrakech, Morocco 🇲🇦
  • Paris Blockchain Week , France 🇫🇷
  • Token2049 Dubai, UAE 🇦🇪
  • 🎤 Artist feature tbd
5
May
  • Consensus Miami, USA 🇺🇸
  • Oxford family office private event, UK 🇬🇧
  • 🎤 Artist feature: tbd
6
June
  • Web Summit Rio, Brazil 🇧🇷
  • NYC Tech Week, NYC, USA 🇺🇸
  • 🎤 Artist feature: Brazil tbd
Projected Impact Metrics from season 1
$240M+
Reach from communities engaged
From B2C online exposure + B2B cross-promotion at live events
100M+
Views from EpisodeS + Short form content
Reach across YouTube, Twitter, social platforms and more
20k+
B2B IRL Community Connections
International Founders, Investors, and KOLs
Some Artists & KOLs Featured on the Show
L'Artiste

Spotify: 2.2M listeners
IG: 1.2M followers
Rapper, singer, songwriter, and executive producer. A trailblazer known for blending music with digital art and blockchain technology. Follow her journey: instagram.com/thereallartiste/
Benny Adam

Spotify: 430K monthly listeners
Award-winning music producer and songwriter. Benny brings a wealth of industry experience and a keen ear for emerging talent, connecting traditional music with new digital platforms.
Troyboi

Spotify: 2.1M monthly listeners
Innovative DJ and sound designer, pushing boundaries in electronic music. Troiboi explores the intersection of sound, technology, and immersive experiences, engaging global audiences.
Vincent Marcus
IG: 1.1M
Tiktok: 3.2M
Vincent Marcus is widely recognized for his dynamic comedic impressions and family-friendly sketches, captivating millions across TikTok, Instagram, and YouTube with standout celebrity voiceovers and parenting humor. He rose to fame with viral Vine videos, appeared on America’s Got Talent
Projected Episode Reach: A Sponsor's View
Our comprehensive marketing strategy leverages the combined power of established artist KOLs and targeted trader community campaigns to ensure maximum viewership for each episode.

Guaranteed community reach per epsiode: 20M combined reach from KOL partners

each episode will feature one established musical artist + 1-3 established web2 and web3 KOLs
These projections highlight the significant reach potential, combining the broad appeal of our featured artists with the engaged community of crypto traders. Our total estimated reach for the season surpasses 100 million views, offering unparalleled exposure for our partners.
Meet The Producer & Series Lead: Rime (like 'dream')🙋🏼‍♀️

💥 Artist first, business second.

Born in Morocco and raised in Montreal, Canada, Rime is a singer-songwriter and actress whose music is full of the energy she exudes, rich with influences from her Moroccan origins, and drums from the soul of Africa. Rime mends with her music, and now her screenwriting, the challenges of being torn between two identities: her traditional Moroccan heritage and her Canadian upbringing. She is making the art she wishes she had found when she was looking for her identity as a teenager. Telling the stories she wishes she would've heard and seen, that would've made her feel like she belonged, somewhere between cultures, somewhere where she now knows, she is far from being alone.

💥 Visionary Entrepreneur

Rime is a serial entrepreneur, having ranked as a top commercial real estate agent in Canada, concurrently founding her own record record label after leaving a terrible record deal (she failed at her own record label thing because of wearing too many hats, but that's not the point here). She began trading crypto in 2019, and did so very successfully until the market turned and made her a liquidity provider 🥲 (sooo she failed at that too, but that's reeeeally not the point here)She then used her experience working with thousands of influencers in the entertainment industry to start an influencer marketing agency in web3. Agency that then morphed into a fractional CMO firm to more recently capitalize on a market opportunity and pivot into an international investor events network: fractl. The point is. Rime has been able to bring diverse perspectives to traditionally homogeneous spaces in both business and entertainment. And every failure has been a redirection leading to this project. Where everything she has ACTUALLY succeeded at along this journey, is brought together, beautifully. finally.No challenge is too big for this ambitious artist, who is not afraid to fall, get up, pivot and build bigger 😎

🎬 Entertainment Industry Expertise

Gold selling recording artist in Canada winner of acting award 'Canadian Monologue Slam Champion' 10M+ view on music videos producer of 10+ music videos and short films producer of 2 international tours with 20+ dates creator of marketing campaigns with 1000+ influencers

📈 Crypto & Web3 Pioneer

A seasoned crypto trader and accidental founder of an international investor network in the Web3 space. 6+ years in the crypto space 2.5 years as a prolific crypto trader (it was just the market 🤣) fractional CMO of KOII Network a dePIN and AI project no1 selling music NFT project founder of fractl, a leading investor events & lead generation agency in the Web3 space.

📢 Influential Leader

Community Builder Super-connector between art, technology, and business worlds with proven track record. Community of 100K+ on social media IRL community of 12,000+ founders, investors, LPs and key opinion leaders (KOLs) Speaker at major crypto & business events: Bali - Bali NFT WeekToronto - Crypto Babes ClubLos Angeles - Wealth TourLos Angeles - Diamond RoomMiami - Web3 Women SummitToronto - Northern Power SummitToronto - Eth Women

Sponsorship Opportunities
Title Sponsor
GOAL: Direct sign-ups, UID creation, and initial deposits during event & show airing period with conversion tracking and retention analysis.

Other Sponsorship Tiers (per episode)

other types of placement (by request):
Rime or the teams's favourite x (trading platform, software, candy, restaurant, phone, computer, car, airline, make-up brand, clothing brand, etc. the possibilities are endless and everybody got a price! 😝)
Visual Placement 📺
  • Your product or logo is prominently displayed on screen without direct interaction or mention by characters.
Verbal Placement 🗣️
  • Characters mention your product by name or reference it within the dialogue.
Integrated Placement ⿴
  • your product becomes a key part of the story or action, seamlessly integrated into the plot. Example: The DeLorean in Back to the Future serves as the time machine and is central to the storyline.
Usage Placement 🤳🏽
  • Characters actively use your product as part of their actions in the scene. Example: James Bond driving an Aston Martin or using an Omega watch. in this case, fractl Rime actively uses your product in their day to day activities.
Subliminal Placement 👀
  • A less obvious form of placement where the product or brand is subtly included in the scene.
  • Example: A character reading a book with a specific publisher's logo visible but not highlighted etc…
Parodic Placement
  • A satirical or humorous representation of your brand or product, for comedic effect. let's have fun with this 😁
  • etc…
let's make history together 🥰
🚀 Be a part of the Crypto Hustle… THE BIGGEST subtle MARKETING CAMPAIGN OF THIS BULL RUN ha
👋 Contact: Rime Salmi 📩 calendly